There seems to be an endless number of steps to grow your following on Facebook and Instagram. You offer an awesome service and you know you will work hard for your client – so why do you have to spend so much effort in posting...

I know the scenario. You’ve posted out something great to Facebook and that little blue ‘Boost Post’ button tempts you to “reach more people”. You may want to just throw $20 at it, or maybe $50, $100 even. But you shouldn’t. I’ll explain why you’d...

Social media – we love it and hate it, right? Whether you’ve never quite caught on, or you’d like to do a little better with what you have, there is no doubt that with some extra time and effort you can get your social media...

Why you want video to market your brand Video is king in content marketing. Think about it – if a picture is worth 1000 words, how many words would a video be? Well according to Dr. James McQuivey, an estimated 1.8 million words – per...